While nobody intends to put out a product that is defective or dangerous, electronics manufacturing is conducted by human beings who sometimes make mistakes. Though you hope a product recall never happens to you, there are tips you can follow to minimize the negative publicity and save your business reputation in the event that one does occur.
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Be Prepared
Have a plan in place describing how you’re going to respond if and when a product recall does affect you. Needless to say, it is impossible to prepare for every possible scenario, but have a general plan in place that you can tailor as needed to any situation. It should address the following recall components:
- Public relations
- Operations
- Legal aspects
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Be Proactive
Put your plan into action as soon as there is a known issue with an electronic product rather than waiting for the involvement of regulatory agencies. Injuries and deaths associated with the use of the product, for which you may be liable, may occur while you wait for bureaucratic processes to play out.
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Be Informative
As the CEO of the electronics company that produced the dangerous product, it is your responsibility to educate the customers on what they problem is and how they can avoid harm. Use every available communication tool to get this message out to every consumer.
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Be Accurate
Communicate information about the product, the possible harmful effects, and the recall to the public as clearly and accurately as you can. The more transparent your communications and the more detailed the information you provide, the more reputational damage you may be able to avoid. https://macularetinavitreouscenter.com/
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Be Consistent
Empower your employees with up-to-date information and provide clear and consistent messaging for them to pass on to consumers. It is frustrating for consumers to hear “I don’t know” from people who, from their point of view, represent your electronics company, and you may be perceived as disaffected or unconcerned as a result.
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Be Responsible
Obviously that means owning up to creating a substandard product, but it also means taking appropriate and ethical steps to make things right. For example, if you need to recall an electronic product produced by your company, don’t dispose of recalled units by sending them to a landfill. Not only is that environmentally irresponsible, it could also pose a public health hazard due to the materials involved and potentially create more negative publicity for your business. Instead, find a recycling company that specializes in electronic product recycling to demonstrate your competence and concern.
TechWaste Recycling directly services all of Southern California and provides pickup services to its facilities from nationwide locations. Visit TechWaste Recycling’s website at www.techwasterecycling.com to schedule a pickup that works for your convenience and schedule.
Learn more about TechWaste’s product recall and destruction process here: Secure Product Destruction Services
Contact Info:
Richard Steffens
1940 E. Occidental street
Santa Ana, CA 92705
Phone: 866-637-8469
